Download e-book for iPad: Agribusiness and Society: Corporate Responses to by Kees Jansen,Sietze Vellema

By Kees Jansen,Sietze Vellema

This quantity examines how some distance agribusiness agencies are responding to the possibilities and pressures caused by rising environmental information. particularly, in what methods are they altering their R & D and company practices with a view to improve new environmentally orientated items, companies and strategies of construction? And what can they modify in their personal volition, and the place is exterior path an important situation of environmentally pleasant innovation? those questions are explored via investigations of specific biotech and agribusiness businesses -- together with Monsanto, Ciba Geigy, Dole, and Chiquita -- and their habit in occasions as various as California, Europe, Australia, Brazil, and principal the US.

The quantity explores how a few have spoke back to environmental pressures by means of exploiting new consumer-created markets; a few replaced their construction practices in a sustainable manner; whereas others have complied with (or resisted) kingdom environmental law, significantly labelling structures and certification. every one learn explores how institutional, cultural, financial, political and technological contexts form the thoughts of huge company. themes contain 'green bananas', genetically converted tomatoes and soy, the hot markets in natural produce, wellbeing and fitness and insecticides, and entry to justice.

The e-book explains why a few firms are profitable in introducing environmentally pleasant recommendations, and others aren't. the major to realizing contrasting results is analyzing the interplay among inner company environments the place revenue and potency issues predominate, and exterior environments the place purchaser personal tastes, NGO pressures and executive law are vital. The publication additionally explores attainable new roles for the general public zone. the result's a cosmopolitan and important research of commercial practices and regulatory platforms within the agro-food sector.

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Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation by Kees Jansen,Sietze Vellema

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Categories: Nature Ecology