there's a new breed of athletic trainer within the academic enviornment. whereas on talking engagements all over the world, i have en­ couraged coaches to leap "head first" and speedy into activities technology. the reason being basic. With new digital commu­ nication structures approaching the marketplace nearly day-by-day, athletes can get legitimate and trustworthy info to aid them maximize activities abilities, and this knowledge can come swifter than such a lot coaches may be able to convey. Coaches have traditionally rejected so much activities technology efforts in desire of traditional"seat of the pants" platforms, yet now there's a new form of athlete who's asking questions by no means sooner than awarded to the trainer. specialist athletes are separately searching out activities scientists for solutions to their specific difficulties. tales look day-by-day within the media approximately athletes making quantum jumps in functionality due to their organization with activities scientists. The tidal wave is construction and not anyone can cease it-not even the carrying items undefined. "High-tech" athletic apparatus is now a needs to in approximately each game. huge carrying items businesses have approximately long past bankrupt due to rivals' new "high-tech" prod­ ucts. ix X FoREWORD The tail is wagging the puppy. expert, novice, and weekend athletes alike are not easy technical solutions of our activities leaders, and they're going in different places if the proper solutions should not on hand. The variety of Olympic athletes vacationing our Coto study middle in California is staggering.