By Louis Cheskin
Published in 1951, Louis Cheskin's groundbreaking Color For revenue initiated a systematic method of colour and layout. Cheskin's philosophy circled round 3 middle thoughts: stable style has little to do with how good a layout sells; asking consumers what they believe of a package deal layout isn't really an invaluable solution to degree effectiveness; and colours have symbolic meanings.
Among a few of Cheskin's noteworthy accomplishments have been:
The production of the Gerber child altering the colour of margarine from white to yellow the improvement of the Marlboro guy and Marlboro packaging from what was once formerly thought of a "women's" cigarette Uncovering the choice of yankee shoppers for circles over triangles on packaging Predicting the flop of the Edsel car The marketplace learn underlying the creation of the Ford Mustang and the Lincoln Continental
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Color For Profit (Rebel Reads) by Louis Cheskin
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