Download e-book for iPad: Managing Enterprise Content: A Unified Content Strategy by Ann Rockley,Charles Cooper

By Ann Rockley,Charles Cooper

Smartphones, booklet readers, and pill desktops just like the Apple iPad have endlessly replaced the best way humans entry and engage with content material. Your shoppers count on the content material you offer them to be adaptive --responding to the gadget, their situation, their state of affairs, and their custom-made needs.

Authors Ann Rockley and Charles Cooper supply insights and instructions that can assist you advance a unified content material strategy—a repeatable, systematic plan which can assist you succeed in your consumers, each time, anyplace, on any device.

This up to date re-creation of handling firm content material is helping you:
  • Determine enterprise requirements
  • Build your vision
  • Design content material that adapts to any device
  • Develop content material types, metadata, and workflow
  • Put content material governance in place
  • Adapt to new and altered roles
  • Identify instruments requirements
With this publication you’ll learn how to layout adaptable content material that frees you from the tyranny of an ever expanding array of devices.

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Managing Enterprise Content: A Unified Content Strategy (Voices That Matter) by Ann Rockley,Charles Cooper


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