Download e-book for kindle: The Performativity of Value: On the Citability of Cultural by Steve Sherlock

By Steve Sherlock

The Performativity of worth: at the Citability of Cultural Commodities addresses the elevated commodification of language within the U.S. cultural economic system. the promoting of cultural commodities in codecs comparable to web content, video clips, videos, books, on-line video games, or tv episodes—as allotted throughout quite a lot of technological devices—means that language is relocating throughout situational contexts to an extraordinary measure. simply as authors quote or paraphrase resources within the building of a textual content, topics “cite” the commodified phrases, pictures, and works of others as they build their social identities. Steve Sherlock discusses how buyer citational practices generate call for for these cultural commodities which align the self with specific subcultural teams. by way of “re-citing” the alternate worth body in which language itself has got an financial worthy, buyer citational practices became performative of the U.S. cultural economic climate.

In order to explain this procedure, the publication extends the paintings of Judith Butler at the performativity of gender to the performativity of alternate worth, in addition to to the performativity of subcultural values. The e-book additionally develops a critique of the expanding commodification of language within the modern financial system. Sherlock follows Butler in constructing a version of performativity in response to Jacques Derrida’s paintings, quite concerning the citability of language into new situational contexts. Derrida’s critique of the metaphysics of presence in Western philosophy and tradition is prolonged towards a critique of the assumed presence of trade worth within the cultural market. The ebook additionally accommodates the paintings of the Bakhtin Circle into this framework—especially their perception into how daily utterances, which “report on” the phrases of others, turn into a website for the re-negotiation of values among self and others. The re-citational method utilized in modern identification development can hence both re-cite the present cultural economic climate, or withstand it.

The Performativity of Value contributes to topics tested in social conception, social psychology, literary concept, continental philosophy, and cultural experiences, and therefore should be of curiosity to scholars and students operating in these areas.

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